Kampoeng Steak
Kampoeng Steak is a culinary business that provides a steak menu with a presentation concept that is tailored to the tastes of local people. Founded by a married couple, Mr. Jonet and Mrs. Rosli Purnamawati, this business started in Salatiga, Central Java, and then grew to have 16 outlets in 6 major cities in Indonesia.
Empathize
Identification of Design Issues:
In the initial analysis, several problems were found in the design of the Kampoeng Steak website. First, the placement of contact information is unusual, placed at the top of the page while it is generally placed at the bottom. Second, the design looks stiff like a presentation slide and needs a dynamic touch. Third, the main page is not enough to attract readers to explore further. Fourth, the design is too dense with a busy background, reducing visual appeal. Fifth, there is a lack of brand and product information as there are no menu photos.
User Interviews:
Conduct interviews with users, both loyal customers and potential customers, to gain deeper insights into their preferences regarding the appearance and functionality of the Kampoeng Steak website. This will help understand the extent to which design issues affect user experience.
Define
Focus on Improving User Experience and Visual Appeal:
With the design problem understood, focus on the design objectives. The goal is to improve the user experience with better information placement, more dynamic design, and more appealing visual appeal.
Redesign Objectives:
Clearly define the goals of the redesign, including simplifying the design with a minimalist and clean visual style for a modern and non-confusing feel. Also, goals include making the home page more attractive, adding new features such as food ordering, reservations, and account benefit programs.
Ideate
Brainstorming Session:
Brainstorm to come up with creative ideas. Consider a minimalist design concept by reorganizing elements such as contact information, design appearance, and adding new features that entice users.
Attractive Design:
Focus on an attractive design with the use of simple layouts, intuitive information placement, and dynamic design elements. Think about how to attract readers through a more appealing look and better functionality.
Empathize
Identification of Design Issues:
MyPertamina app faces various design issues, such as an overly crowded appearance, inconsistent icons and colors, complicated usage process, inability to add or edit data, useless buttons, and slow app performance.
User Interviews:
Interviews with users were conducted to understand their experiences, difficulties faced, and their expectations of the MyPertamina app.
Define
Focus on Improving User Experience and Visual Appeal:
The main focus of the redesign was to simplify the look with consistency in icons and colors, and to make the flow of use easier by reducing the number of processes.
Redesign Objectives:
The redesign objectives include enabling the addition and editing of data, removing useless buttons, optimizing the use of existing buttons, and reducing the amount of data loaded on each screen to improve application performance.
Ideate
Brainstorming Session:
Various creative ideas were generated, including a minimalist design with consistent icons and colors, a more intuitive app flow with fewer steps, and features to easily add and edit data.
Attractive Design:
Identify useless buttons to remove and focus on necessary buttons. Strategies were designed to reduce the amount of data loaded on each screen for better application performance, with a focus on simple layouts, clear information placement, and dynamic yet consistent design elements.